直播答题
碰词儿

2018-01-29 08:51
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大家好,欢迎来到碰词儿现场!咱们今天要谈论“直播答题”。

直播答题应用在我国呈现爆发式增长,仅数日之内参与人数便创纪录,成为直播领域的下一个增长前沿。

直播答题应用多采用现场直播的方式,由一位主持人提问,问题难度逐渐增加。玩家在10秒内点击手机屏幕作答。答对全部12道题的玩家将瓜分总额10万元至逾100万元的奖金。

低成本、直播互动模式以及诱人的奖金为通常固化在表演和游戏形式的直播行业提供了全新动力。

不过,业内人士表示,如何保持用户黏度和开创盈利模式是直播答题模式需要解决的问题。

Livestreaming quiz

Hi! Welcome to “About China”!

In today’s program, we will talk about ” livestreaming quiz”.

Livestreaming quiz applications are witnessing an explosive surge in China by drawing in a record number of participants in just a few days, making it the next growth frontier of the livestreaming sector in China.

The apps, which broadcast a live show, usually invite a host to ask questions of increasing difficulty. Players tap the handset's screen within 10 seconds to lock in answers. Those who can correctly answer all 12 questions will share the prize pool ranging from 100,000 yuan ($15,340) to over a million yuan.

The low cost, interactive mode of livestreaming, along with tantalizing incentives, have provided fresh impetus to the livestreaming sector that has often been stereotyped with routine shows and games.

However, industry insiders say that how to maintain user loyalty and create profit model is a problem that needs to be solved in the livestreaming quiz.

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